Mark’s Trading & Engineering Services is a company specializing in heating, ventilation, and air conditioning (HVAC) solutions with 40 years of experience. I’ve been the company’s administrative assistant since 2023, and I also designed materials for them, including letterheads and art cards for social media.
Brand Identity
Mark’s Trading has the same logo for many years, and it aged really well. What they need more of is improving the overall branding (e.g., colors, fonts), and since this is a serious, professional company, making the brand identity straightforward and simple is the way to go.
Fonts Used: Proxima Nova (headlines), Figtree (body text).
Colors Used: Deep blue, leaf green for accent colors.
Company Materials
After improving the branding, I worked on the company’s print materials (e.g., letterhead, business card) and social media materials for holiday celebrations. I also took and edited photos of project sites for progress reports and for our own company portfolio.
Ian Pasicolan 